You can protect your Trademark and Business on the Internet by implementing a Trademark Protection Strategy.
With the "Trademark Protection" Strategy we offer, it is possible to prevent Loss of Earnings, Loss of Reputation and Loss of Customer Trust caused by those exploiting your trademark on the Internet.
The internet network reaching enormous dimensions in terms of access and scale economy, the way trademarks earn customer loyalty and generate revenue has radically transformed. However, the special features making the internet network so attractive for legitimate firms also make it extremely profitable for trademark abusers to infringe powerful brands on the internet.
In this anonymous and global environment, threats against your trademark can come from anywhere and from anyone. A counterfeiter can compete with you by establishing an e-Commerce site and downloading some product pictures. A customer trying to reach your Brand from a search engine may find himself buying another brand or buying a counterfeit product through a series of misrouting in internet traffic. In the digital world, all companies with well-known brands have become potential targets of multi-directional and constantly evolving external attacks.
In 2013 Brands Lost $ 350 Billion Due to Trademark Abuses Over the Internet
The financial impact of brand abuse over the Internet is extensive and pervasive, resulting in revenue loss, increased customer service costs, and exposure to legal liability. Other effects of brand abuse on the Internet are more insidious. They can cause loss and significant erosion of Profit Rates, Brand Reputation, Brand Value and Customer Trust. For example, brand saboteurs hijack search engines, infiltrate social media, and imitate trusted brands by using internet traffic, trading counterfeit and pirated products through counterfeit websites. Brand abuse in the digital world is a field that emerges from various channels and constantly develops new methods to cause financial damage.
As threats against brands increase, brand protection strategies must change and use more advanced technologies. Companies invest time, money, and resource investment to build value both online and offline.
Smart brands are aware of the need to work with an experienced partner that can bring cost-effective solutions with immediate effect to address the issue and to develop a strategic approach to safeguard this investment in the digital world.
The Most Robust Solution to Protect Brand Equality, Revenue and Reputation on the Internet
The outline of this study is as follows;
- One should be aware of such a loss.
- Then the volume of this loss should be investigated.
- Measures should be taken in the most abused areas.
- After the measures are taken, the protection strategy should be implemented.
The Most Robust Solution to Protect Brand Value, Revenue and Reputation on the Internet
“Online Trademark Protection” protects key elements of your trademark’s value, such as customer trust, loyalty, and reputation, by helping to eliminate the infringing and potentially illegal use of your trademark on the internet.
IT MONITORS: Having the widest access to internet data sources in its field and progressively improving this feature, “Online Trademark Protection” continuously monitors all Internet Channels, far more than any other solution can access.
IT TAKES ACTION: Since each client's situation is unique, a strategy is developed according to the situation. Since we are accredited in Social Media, e-commerce sites and search engines, we can save your "Trademark" from being abused in a short time. If the abuse relates to websites, we can pursue our work before WIPO, if necessary.
IT PROTECTS: Brand Value, Marketing Investments, Revenue and Reputation.
AGAINST WHOM: It protects from pay-per-click fraud, unauthorized channels, counterfeit sales, registrations of similar domain names in bad faith, and other online threats.
Main Advantages of Trademark Protection
- It identifies the widest range of abuse in a quicker and more comprehensive manner by frequently checking more internet data sources (auctions, B2B shopping, e-Commerce sites, search engines, social media, e-mails, etc.)
- It provides revenue and profit protection by closing down (and keeping closed) the sites selling counterfeit goods and by reducing fraudulent warranties and customer service requests.
- It helps to maintain healthy channels and profit rates by automatically identifying when there is violation of a minimum recommended retail price agreement and a policy by an online retailer.
- It also protects the value of your marketing investments while optimizing the return on advertising and other expenses by preventing pay-per-click frauds, Black Hat SEO techniques and registration of bad faith similar domain names by redirecting internet traffic to unrelated or illegitimate sites.
- It provides greater trademark protection with less effort by detecting high priority brand abuse and automating legal enforcements.
